Marketing in der Kreislaufwirtschaft
Document Type: | Part of a Book |
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Language: | German |
Author: | Manfred Kirchgeorg |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Year of Completion: | 2001 |
Note: | in: Branchenspezifisches Marketing, Hrsg. Tscheulin, D.K., Helmig, B., Wiesbaden 2001, S. 615-634 |