Messemarketing
| Document Type: | Part of a Book |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2008 |
| Note: | in: Häberle, S. G. [Hrsg.]: Das neue Lexikon der Betriebswirtschaftslehre, München 2008 |