Öko-Marketing
| Document Type: | Part of a Book |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 1995 |
| Note: | in: Handwörterbuch des Marketing, 2. Aufl., Hrsg. B. Tietz, R. Köhler, J. Zentes, Stuttgart 1995, Sp. 1943-1954 |