Sachgebiet: Allgemeine Grundlagen des Marketing
| Document Type: | Part of a Book |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2001 |
| Note: | in: Gabler Marketing Lexikon, Hrsg. Bruhn, M., Homburg, Chr., Wiesbaden, 2001 |