Corporate Sustainability Branding – Nachhaltigkeitsorientierte Profilierung von Unternehmensmarken
Document Type: | Doctoral Thesis |
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Language: | German |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Year of Completion: | 2004 |
Note: | Diss. Handelshochschule Leipzig (HHL), 2005. Wiesbaden: Gabler, 2005 (ISBN 3824482851) |