Corporate Sustainability Branding : nachhaltigkeits- und stakeholderorientierte Profilierung von Unternehmensmarken
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | German |
| Author: | Steffen Hermann |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| URL: | https://link.springer.com/book/9783824482856 |
| Series (Serial Number): | Schriftenreihe der HHL Leipzig Graduate School of Management (2005) |
| Year of Completion: | 2004 |
| Year of first Publication: | 2005 |
| Note: | Diss. Handelshochschule Leipzig (HHL), 2005. Wiesbaden: Gabler, 2005 (ISBN 978-3-8244-8285-6) |