Corporate Sustainability Branding – Nachhaltigkeitsorientierte Profilierung von Unternehmensmarken
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | German |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2004 |
| Note: | Diss. Handelshochschule Leipzig (HHL), 2005. Wiesbaden: Gabler, 2005 (ISBN 3824482851) |