Stichwortbeiträge zu Makro-Marketing, Mega-Marketing, Öko-Marketing, Integriertes Marketing, Relationship-Marketing und Sozio-Marketing
| Document Type: | Part of a Book |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 1994 |
| Note: | in: Lexikon der aktuellen Marketing-Begriffe, Hrsg. H. Meffert, Wien 1994 |