Sustainability Marketing for the Poorest of the Poor
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| Document Type: | Article |
|---|---|
| Language: | English |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| URL: | http://onlinelibrary.wiley.com/doi/10.1002/bse.523/pdf |
| Year of Completion: | 2006 |
| Note: | In: Business Strategy and the Environment, 15 (2006), 171-184 |