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| Document Type: | Contribution to a Periodical |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2016 |
| Note: | In: Frankfurter Allgemeine Zeitung, 21.11.2016 (272), 16 |