User behaviour in Second Life: An empirical analysis and its implications for marketing practise
| Document Type: | Working Paper |
|---|---|
| Language: | English |
| Author: | Manfred KirchgeorgORCiD, Kathrin Jung |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2007 |
| Note: | HHL Arbeitspapier Nr. 80 |