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User behavior in Second Life : an empirical analysis and its implications for marketing practise

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Metadaten
Document Type:Working Paper
Language:English
Author:Kathrin Jung, Manfred Kirchgeorg
Chairs and Professorships:Chair of Marketing Management and Sustainability
Parent Title (German):HHL-Arbeitspapier
Series (Serial Number):HHL-Arbeitspapier / HHL Working paper (80)
Place of publication:Leipzig
Publisher:HHL Leipzig Graduate School of Management
Year of Completion:2007
Page Number:IV, 36
Tag:Elektronischer Handel; Konsumentenverhalten
Consumer behavior; Electronic commerce
Licence (German):License LogoUrheberrechtlich geschützt