User behavior in Second Life : an empirical analysis and its implications for marketing practise
Document Type: | Working Paper |
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Language: | English |
Author: | Kathrin Jung, Manfred Kirchgeorg |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Parent Title (German): | HHL-Arbeitspapier |
Series (Serial Number): | HHL-Arbeitspapier / HHL Working paper (80) |
Place of publication: | Leipzig |
Publisher: | HHL Leipzig Graduate School of Management |
Year of Completion: | 2007 |
Page Number: | IV, 36 |
Tag: | Elektronischer Handel; Konsumentenverhalten Consumer behavior; Electronic commerce |
Licence (German): | Urheberrechtlich geschützt |