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Objectives for successfully participating in trade shows

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Metadaten
Document Type:Article
Language:English
Author:Manfred Kirchgeorg, Evelyn Kästner, Christiane Springer
Chairs and Professorships:Chair of Marketing Management and Sustainability
Year of Completion:2010
Note:
In: Journal of Business and Industrial Marketing, 25 (2010) 1, 63-72