Objectives for successfully participating in trade shows
| Document Type: | Article |
|---|---|
| Language: | English |
| Author: | Manfred KirchgeorgORCiD, Evelyn Kästner, Christiane Springer |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2010 |
| Note: | In: Journal of Business and Industrial Marketing, 25 (2010) 1, 63-72 |