Objectives for successfully participating in trade shows
Document Type: | Article |
---|---|
Language: | English |
Author: | Manfred KirchgeorgORCiD, Evelyn Kästner, Christiane Springer |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Year of Completion: | 2010 |
Note: | In: Journal of Business and Industrial Marketing, 25 (2010) 1, 63-72 |