Strategic Trade Show Marketing
| Document Type: | Part of a Book |
|---|---|
| Language: | English |
| Author: | Manfred KirchgeorgORCiD, Oliver Klante |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2005 |
| Note: | in: Trade Show Management - Planning, Implementing and Controlling of Trade Shows, Conventions and Events, Eds. Kirchgeorg, M., Dornscheidt, W.M., Giese, W., Stoeck, N., S. 313-337 |