Strategisches Messemarketing
| Document Type: | Part of a Book |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg, Oliver Klante |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2003 |
| Note: | in: Handbuch Messemanagement, S. 365-390 |