Kundenbindungsstrategien von E-Health Service Anbietern
| Document Type: | Part of a Book |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg, Alexander Lorbeer |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2002 |
| Note: | in: Jahrbuch des Dienstleistungsmarketing 2002 - Electronic Services, Hrsg. Bruhn, M., Stauss, B., Wiesbaden 2002, S. 585-612 |