Vertrauenswirkungen in Kundenbeziehungen bei E-Health-Service-Anbietern
| Document Type: | Part of a Book |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg, Alexander Lorbeer |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2004 |
| Note: | in: Fundierung des Marketing, Hrsg. K.-P. Wiedmann, Wiesbaden 2004, S. 439-462 |