Environmental Marketing
| Document Type: | Part of a Book |
|---|---|
| Language: | English |
| Author: | Manfred Kirchgeorg, Heribert Meffert |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 1995 |
| Note: | in: International Lecture Series to accompany Kinnear, Bernhardt, Krentler, Principles of Marketing, 4. ed., New York 1995, S. 1-20 |