Environmental Protection and Corporate Strategy of German Companies
| Document Type: | Part of a Book |
|---|---|
| Language: | English |
| Author: | Manfred Kirchgeorg, Heribert Meffert |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 1993 |
| Note: | in: Enhancing Knowledge Development in Marketing, 1993 AMA Educator`s Proceedings, Eds. D. W. Cravens, P. R. Dickson, Chicago 1993, S. 143-152 |