Green Marketing
| Document Type: | Part of a Book |
|---|---|
| Language: | English |
| Author: | Manfred Kirchgeorg, Heribert Meffert |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 1995 |
| Note: | in: Companion Encyclopaedia of Marketing, Ed. Baker, M.J., London, New York 1995, S. 979-1002 |