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Das Arbeitgeberverhalten der Generation Y: eine werteorientierte Analyse unter besonderer Berücksichtigung des Sinns der Arbeit

  • Which values ​​and attitudes determine the ideas of Generation Y concerning their ideal working eironment and their job seeking behavior? How should companies deal with the challenges of the changing needs and expectations of these high-skilled and self-confident young people? A current collaborative study conducted by HHL’s SVI-Endowed Chair of Marketing and Enactus e.V. tries to answer these questions. Based on an online survey, a comprehensive data set was collected of more than 1,000 students of the Generation Y._x000D_ ------------_x000D_ Interested in recruiting outstanding potentials from HHL? Take the chance and benefit from our <link http://www.hhl.de/en/companies/recruit-at-hhl/ _blank external-link-new-window "Opens external link in new window">recruitment services for companies</link>._x000D_

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Document Type:Report
Author:Manfred KirchgeorgORCiD, Silko Pfeil
Chairs and Professorships:Chair of Marketing Management and Sustainability
Year of Completion:2014
Köln/Leipzig: Enactus e.V. / SVI-Stiftungslehrstuhl für Marketing, HHL Leipzig Graduate School of Management, 2014