Messen ohne Zukunft?
| Document Type: | Article |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg, Christiane Springer |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2005 |
| Note: | in: Marketingjournal, Nr. 1-2, 2005, S. 36-40 |