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Goal relations at trade shows: a B-to-B versus B-to-C comparison

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Metadaten
Document Type:Article
Language:German
Author:Manfred Kirchgeorg, Christiane Springer, Evelyn Kästner
Chairs and Professorships:Chair of Marketing Management and Sustainability
Year of Completion:2011
Note:
In: Marketing Review St. Gallen, 28 (2011) 2, 22-27