Goal relations at trade shows: a B-to-B versus B-to-C comparison
Document Type: | Article |
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Language: | German |
Author: | Manfred Kirchgeorg, Christiane Springer, Evelyn Kästner |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Year of Completion: | 2011 |
Note: | In: Marketing Review St. Gallen, 28 (2011) 2, 22-27 |