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Leveraging new business innovation for strategic renewal : an organizational framework for strategic corporate venturing

  • To adapt their competitive advantages for successful strategic renewal, established companies must apply suitable innovation activities. One way to achieve this is the establishment of corporate venturing units that create organizationally consequential new business innovation for their parent company. However, the understanding of the distinctive organizational characteristics for such strategic corporate venturing is limited. To address this gap, our abductive study develops a conceptual organizational framework by linking key concepts of strategic renewal with corporate venturing. This framework is subsequently compared with insights emerging from the qualitative data of 29 corporate venturing units. This comparison allows us to define six types of units with different possible roles for the strategic renewal of the parent company, and a final exploratory organizational framework with distinctive organizational characteristics for strategic corporate venturing. These include a set of dynamic capabilities with corresponding resources as possible enablers for a planned innovation logic that requires interlinked-ambidextrous structures. These findings provide a foundation for an empirical model of strategic corporate venturing, as well as novel insights for establishing dynamic capabilities and ambidexterity within interlinked organizational entities. Practitioners can build on these findings to leverage corporate venturing units as a systematic and organized innovation activity for strategic renewal.

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Metadaten
Document Type:Article
Language:English
Author:Lysander Weiss, Dominik K. KanbachORCiD
Chairs and Professorships:Chair of Strategic Entrepreneurship
DOI:https://doi.org/10.1111/caim.12553
Parent Title (English):Creativity and innovation management
ISSN:1467-8691
Volume:32
Issue:2
Date of Publication (online):2023/03/23
First Page:316
Last Page:339
Year of first Publication:2023
Tag:Continuous innovation; Corporate Innovation; Corporate Venturing units; Corporate venturing; Dynamic capabilities
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:AJG Ranking / 2
VHB Ranking / C
SJR Ranking / Q1
Licence (German):License LogoCreative Commons - CC BY - Namensnennung 4.0 International