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Business Model Innovation through open innovation: : Empirical evidence from the Automotive Industry

  • Although open innovation (OI) has been characterized as one key driver for business model innovation (BMI), the literature lacks an in-depth understanding of how OI influences the business models (BM) of new ventures. However, such an understanding is crucial for improving the value creation and value capture for technological innovations in inbound OI settings. Based upon a unique dataset of 19 new ventures from 7 countries, which participated in Europe’s largest OI platform, this study finds that OI leads to an expansion in the customer segment, a greater focus in the value proposition, a shorter (but deeper) value chain, and challenges to the revenue model. The paper highlights important theoretical contributions for the BMI and OI literature, and derives tangible managerial guidance for entering OI partnerships.

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Document Type:Article
Author:Benedict SeiferleinORCiD, Dominik K. KanbachORCiD
Chairs and Professorships:Chair of Strategic Entrepreneurship
Parent Title (English):Journal of Business Strategies
Year of Completion:2023
First Page:37
Last Page:52
Tag:Automotive Industry; Business Model Innovation; New Ventures; Open Innovation
Content Focus:Practitioner Audience
Peer Reviewed:Yes
Rankings:VHB Ranking / C
Licence (German):License LogoCreative Commons - CC BY-NC - Namensnennung - Nicht kommerziell 4.0 International