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On the use of AI-based tools like ChatGPT to support management research

  • Purpose The article discusses the current relevance of artificial intelligence (AI) in research and how AI improves various research methods. This article focuses on the practical case study of systematic literature reviews (SLRs) to provide a guideline for employing AI in the process. Design/methodology/approach Researchers no longer require technical skills to use AI in their research. The recent discussion about using Chat Generative Pre-trained Transformer (GPT), a chatbot by OpenAI, has reached the academic world and fueled heated debates about the future of academic research. Nevertheless, as the saying goes, AI will not replace our job; a human being using AI will. This editorial aims to provide an overview of the current state of using AI in research, highlighting recent trends and developments in the field. Findings The main result is guidelines for the use of AI in the scientific research process. The guidelines were developed for the literature review case but the authors believe the instructions provided can be adjusted to many fields of research, including but not limited to quantitative research, data qualification, research on unstructured data, qualitative data and even on many support functions and repetitive tasks. Originality/value AI already has the potential to make researchers’ work faster, more reliable and more convenient. The authors highlight the advantages and limitations of AI in the current time, which should be present in any research utilizing AI. Advantages include objectivity and repeatability in research processes that currently are subject to human error. The most substantial disadvantages lie in the architecture of current general-purpose models, which understanding is essential for using them in research. The authors will describe the most critical shortcomings without going into technical detail and suggest how to work with the shortcomings daily.

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Document Type:Article
Author:Bastian Burger, Dominik K. KanbachORCiD, Sascha KrausORCiD, Matthias Breier, Vincenzo Corvello
Chairs and Professorships:Chair of Strategic Entrepreneurship
Parent Title (English):European journal of innovation management
Year of Completion:2023
First Page:233
Last Page:241
Tag:AI-Aided research; I10 general; Management research; O33 innovation; Systematic literature review
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:AJG Ranking / 1
VHB Ranking / B
SJR Ranking / Q1
Licence (German):License LogoCreative Commons - CC BY - Namensnennung 4.0 International