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Performing open innovation through strategic venture clienting : A guiding principles framework

  • As an emerging form of strategic corporate venturing, equity-free corporate-startup-partnership (“Venture Clienting”) aims to enable open innovation for the strategic renewal of established companies. However, empirical research on how to leverage Venture Clienting for strategic renewal is thin. Consequently, the goal of this study is to provide empirical research on organizational characteristics to maximize strategic value contribution from Venture Clienting. To achieve this goal, the study applies a qualitative case-study analysis of semi-structured interviews from eleven managers of Venture Clienting units and comparable subject matter experts. That way, four aggregate dimensions for strategic Venture Clienting are identified for the resulting framework of guiding principles: autonomous entity, ecosystem prominence, problem orientation, and startup autonomy. This provides empirical grounding for strategic Venture Clienting in corporate venturing theory, and helps practitioners in established corporates to better leverage their equity-free corporate-startups partnerships for strategic renewal.

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Document Type:Conference Proceeding
Author:Björn Mais, Lysander WeissORCiD, Dominik K. KanbachORCiD
Chairs and Professorships:Chair of Strategic Entrepreneurship
Parent Title (English):XXXIV ISPIM Innovation Conference at: Ljubljana, Slovenia - 04 June to 07 June 2023
Date of Publication (online):2023/06/07
Page Number:16
Tag:Corporate Venturing; Corporate-Startup; Lightweight Open Innovation; Open Innovation; Venture Client
Content Focus:Academic Audience
Licence (German):License LogoUrheberrechtlich geschützt