Malte H. G. Schneider, Dominik K. Kanbach

• Companies' distinct value framework is subsequently altered because of digital transformation, which include the acceleration of technical breakthroughs, the challenge of business models, and the disruption of the processes involved in the production of new products. This study sheds light on the relationships between digital transformation, business model innovation, and new product development by employing a sequential explanatory approach, combining quantitative and qualitative research methodologies, utilizing structural equation modeling based on 430 questionnaire respondents, and a multiple case study design using 4 cases. The research model demonstrates that digital transformation has a pervasive impact, with business model innovation and new product development speed serving as crucial mediators. Although a faster rate of new product development is directly correlated to improved performance, the relationship between digital transformation and new product development performance is much more nuanced and requires the integration of several different maturity needs. As a result, this research contributes to the literature on digital transformation and new product development by providing a more in-depth problematization. It also assists managers in developing a finer-grained understanding of the necessary prerequisites to transform their organizations.