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Institute
Das Lehrbuch vermittelt auf anschauliche Weise einen einführenden Überblick zum Thema Unternehmensführung. Konkret werden die Themen Strategie, Organisation, Personal und Führung sowie Controlling behandelt. Um die Darstellung der Themen möglichst anschaulich und praxisnah zu gestalten, wurde speziell für dieses Buch die Fallstudie eines fiktiven Autovermieters – Quality Rent AG – entwickelt. Diese Fallstudie begleitet das gesamte Buch und dient zur anwendungsnahen Illustration theoretischer Inhalte. Diskussions- und Verständnisfragen am Ende jedes Kapitels ergänzen das Buch. Die Lösungen dazu werden im Internet unter www.grundlagen-der-unternehmensführung.de bereitgestellt. Die 5. Auflage behält die bewährte Grundkonzeption bei, wurde aber vollständig durchgesehen und aktualisiert.
This is the first of a two-case series (300-037-1 and 300-038-1). This case describes the development of Sachsenring Automobilwerke GmbH, the once famous producer of the Trabant automobiles, after the German unification and until 1993. The various problems that East German companies were facing during their economic adaptation process are highlighted. The situation of Sachsenring Automobilwerke GmbH in 1993 is contrasted with the - much better - situation of its successor, Sachsenring Automobiltechnik AG, in 1998, which is described in more detail in the (B) case. The teaching objectives are on the one hand, to clarify and discuss the difficulties that companies face during a transition process, taking Sachsenring Automobilwerke GmbH as an example. On the other hand, this case can be used to discuss different approaches to change management. For this purpose it is recommended to use the cases together to highlight the reasons for the failure of Sachsenring Automobilwerke GmbH and the success of Sachsenring Automobiltechnik AG. _x000D_ Available via the <link http://www.thecasecentre.org _blank external-link-new-window "Opens external link in new window">Case Centre</link>.
This is the second of a two-case series (300-037-1 and 300-038-1). This case describes the development of Sachsenring Automobiltechnik AG, the successor of Sachsenring Automobilwerke GmbH between 1993 and 1997. The successful turnaround of the company is highlighted. The company's strategy, its management style and the high motivation of its workforce are identified as the key success factors during the turnaround. The teaching objective is to show how a successful adaptation of companies in former socialist countries can be achieved. _x000D_ Available via the <link http://www.thecasecentre.org _blank external-link-new-window "Opens external link in new window">Case Centre</link>.
Postreform
(1997)