This publication-based dissertation, comprising four unique research papers published in peer-reviewed journals, contributes to innovation management theory and explores how organizations can maximize the value of innovations in the new digital normal. It draws insights from 31 cases, 86 semi-structured interviews, and 804 survey participants (excluding pilot studies), employing a diverse range of qualita-tive and quantitative methodologies. The dissertation investigates how organizations can create and cap-ture value from innovations, focusing on contingent and contextual dimensions, capabilities, and leader-ship styles. As a result, it makes four key theoretical contributions. First, it proposes that innovation performance is equifinal but contingent on the configurational approach for each organization (e.g., combinatorial recipe). Alignment between innovation approaches and performance strategies is essen-tial to gain a competitive advantage. Second, it underscores the vital role of middle managers as the crucial link between top management and employees. This middle-up-down management approach combines distinct leadership and communication capabilities to integrate innovations (e.g., innovative work behaviors, digital technologies) into daily working routines, thus facilitating innovation routiniza-tion (e.g., effective innovation implementation). Third, organizations that possess adequate higher-order business model and process efficiency dynamic capabilities evaluate various dimensions (e.g., value, individual, technological, organizational) in their internal and external contextual periphery to deter-mine their action potential. This enables them to assess, reconfigure, and integrate value creation oppor-tunities into their operational capabilities (e.g., business model, processes), leading to improved per-formance when digitally transforming. Fourth, this dissertation conceptualizes the multidimensional (e.g., individual, team, organizational) digital leadership phenomenon, grounding it in the domain of (strategic) leadership theories. Digital leaders constantly oscillate between leading themselves and oth-ers and leading their organizations to create innovative work environments that foster performance. The combined findings of the dissertation call for novel market approaches and adjusted forms of leadership for organizations to thrive in the new digital business landscape. Avenues for further research to enrich the current academic discourse are also presented. If organizations are to enhance their performance (e.g., increase the likelihood of capturing value from their innovations, or deriving a competitive ad-vantage), understanding the underlying mechanisms outlined in this dissertation should help organiza-tions in this endeavor.

Companies' distinct value framework is subsequently altered because of digital transformation, which include the acceleration of technical breakthroughs, the challenge of business models, and the disruption of the processes involved in the production of new products. This study sheds light on the relationships between digital transformation, business model innovation, and new product development by employing a sequential explanatory approach, combining quantitative and qualitative research methodologies, utilizing structural equation modeling based on 430 questionnaire respondents, and a multiple case study design using 4 cases. The research model demonstrates that digital transformation has a pervasive impact, with business model innovation and new product development speed serving as crucial mediators. Although a faster rate of new product development is directly correlated to improved performance, the relationship between digital transformation and new product development performance is much more nuanced and requires the integration of several different maturity needs. As a result, this research contributes to the literature on digital transformation and new product development by providing a more in-depth problematization. It also assists managers in developing a finer-grained understanding of the necessary prerequisites to transform their organizations.

Service innovation and service productivity are key elements of a firm’s ability to gain competitive advantages. Although previous studies have advanced the understanding of each topic individually, few attempts have been made to bridge the gap between the two research streams. Endeavoring to explain how firms combine strategies for high service productivity with successful service innovation, we adopt a multiple-case research design. Results of a one-year field study in the financial services market show that firms are more likely to gain competitive advantages if they link multiple innovation configurations that fit with their productivity strategy. We identified 27 cases that facilitated productivity through cost emphasis, revenue emphasis, or a dual emphasis on both cost and revenue. Our data, which include 42 in-depth interviews as well as public documents, also suggest that two sets of service innovation configurations—new service development and service design—are linked together in relationships with service productivity.