Refine
Document Type
- Working Paper (3)
- Article (2)
- Book (1)
- Part of a Book (1)
- Doctoral Thesis (1)
Keywords
Institute
Has Fulltext
- no (8)
Von Aktivist über Nachhaltigkeit bis zu Zensur: Im Kontext der Wirtschaftsethik gibt es unzählige Fachtermini und Abkürzungen. Das vorliegende Nachschlagewerk eignet sich für den ersten schnellen Überblick. In 110 übersichtlichen Schlüsselbegriffen werden die Grundlagen erläutert. Die Erklärungen sind kompakt und verständlich formuliert und bieten Basiswissen für alle, die einen schnellen Einstieg in das Thema Wirtschaftsethik suchen, einzelne Begriffe nachschlagen oder ihr vorhandenes Wissen auffrischen möchten.
The present study compares external perceptions and consumer intentions for social vs. traditional enterprises in order to analyse social enterprises' competitive ability in the market for sustainable products. To this end, an experimental survey was conducted with 222 participants. The results of a multivariate analysis of variance show that social enterprises are perceived as more socially responsible and credible than their traditional counterparts and face higher expectations in terms of sustainable behaviour. However, irresponsible behaviour was not found to yield stronger negative stakeholder reactions to social enterprises than to traditional enterprises. In addition, consumers' willingness to buy and willingness to pay for sustainable products were not higher for the products offered by social enterprises than by traditional enterprises. In sum, the study indicates that it is a difficult undertaking for social enterprises to successfully compete with their traditional counterparts in the market for sustainable products in the long run.