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This paper seeks to expand our understanding of sustainable entrepreneurial ecosystems by investigating the interrelation between contextual factors and sustainable entrepreneurial activities of sharing ventures. While the sharing economy is considered as a potential pathway to a more sustainable society,; ambiguous activities of some sharing ventures call the credibility of sharing as a sustainable concept into question. In order to shed light on the underlying cause of the ambiguity, we conducted 37 in-depth interviews with founders and senior managers of sharing ventures. Our comparative analysis identifies two distinct sets of contextual factors, which influence their sustainable activities. The first set of contextual factors enhances sustainable activities by enforcing the adaptation of behavioral rules and by enabling the development of organizational capabilities. The second set of contextual factors restricts sustainable activities by impeding market penetration and by suppressing growth. We contribute to theorizing about sustainable entrepreneurial ecosystems by delineating the conjoint effect of contextual factors on sustainable activities. Furthermore, our results add insights into the controversial academic debate about the sustainability dimension in the sharing economy.
Advocating sustainability in entrepreneurial ecosystems: Micro-level practices of sharing ventures
(2021)
While extant research on entrepreneurial ecosystems has focused on macro-level factors influencing the ecosystem's development, the role and impact of entrepreneurial practices have been neglected. The objective of this study is to address this research gap and to shed light on the micro-level practices of entrepreneurs who support sustainability transitions in entrepreneurial ecosystems. Our inductive study looks at these micro-level practices from the perspective of sustainable ventures situated in the sharing economy. We conducted 31 in-depth interviews with the founders and senior managers of sustainable ventures to investigate how they advocate the sustainability cause in their ecosystem. Our findings show that sustainable entrepreneurs rely on three distinct sets of micro-level practices: building a supportive environment, disrupting normative standards, and reframing the sustainability paradigm. Also, sustainable entrepreneurs engage in political work to strengthen their position and credibility in the sharing economy, which is being increasingly dominated by profit-oriented players and business practices. By substantiating the central role and micro-level practices that sustainable entrepreneurs enact to advocate sustainability, our study contributes to theorizing the sharing economy. Furthermore, our resultant framework provides a detailed overview of the distinct micro-level practices that help ventures to support the sustainability transition in entrepreneurial ecosystems.
This cumulative dissertation captures the sharing economy’s sustainability dynamics by applying a macro-, meso-, and micro-level analysis to investigate the actors and elements involved in constituting the field. On a macro-level, the first study examines the social, political, and economic context that shapes (non-)sustainable sharing entrepreneurs’ behavior. The second study's meso-level analysis investigates how sharing entrepreneurs affect other organizations and communities to act more sustainable. Lastly, the third study adopts a micro-level analysis that focuses on entrepreneurs’ identity formation in the contested sharing economy. Overall, this dissertation contributes to a more fine-grained understanding of sustainability in the sharing economy and the various actors and elements involved in constituting the field. Moreover, the dissertation highlights the actions and interventions necessary for the sharing economy’s sustainability path.
Labels as moral markers
(2020)
How to build a coherent narrative of organizational identity in a socially contested field? Through an inductive study of the sharing economy, we analyzed how managers deal with conflicting collective identities and develop coherent organizational identity narratives through label work. Our findings reveal that managers responded to the social contestation of the field by using the label as a malleable moral marker. The process of embracing, fixing, un-fixing, and re-fixing the label´s principles helped managers to, on the one hand, provide coherence to their identity narrative while, on the other hand, working on the consolidation of their preferred principles of the field label. By exploring the identity formation through label work in socially contested fields, we offer a new perspective on the importance of label work for identity formation and its malleability potential.