This paper investigates the emerging potential of metaverse technology and the diverse opportunities it presents for companies across industries. Although the metaverse remains in its nascent stages, its swift evolution has introduced a broad spectrum of use cases that hold significant promise for businesses. However, despite the evident potential, there remains a limited understanding of how metaverse technology can be effectively applied to benefit business operations and strategy. To address this gap, this study employs a scoping review methodology, systematically collecting and analyzing data from academic literature, publicly available sources, and company websites. The comprehensive review identified 101 distinct use cases of metaverse technology, which were subsequently categorized into three primary application fields: developing new product and service offerings, enhancing customer experience, and optimizing internal business processes. These findings not only provide a compelling rationale for companies contemplating the adoption of metaverse technology but also represent the first extensive exploration of its applications across diverse fields and industries. The study offers valuable insights that are crucial for both academic researchers and business practitioners who are keen to understand and leverage the transformative potential of the metaverse. By mapping out the current landscape of metaverse applications, this paper contributes to a deeper understanding of how companies can harness this technology to drive innovation, improve operational efficiency, and create new value propositions in an increasingly immersive and interconnected world.

Purpose When CEOs are publicly weighing in on sociopolitical debates, this is known as CEO activism. The steadily growing number of such statements made in recent years has been subject to a flourishing academic debate. This field offers first profound findings from observational studies. However, the discussion of CEO activism lacks a thorough theoretical grounding, such as a shared concept accounting for the heterogeneity of sociopolitical incidents. Thus, the aim of this paper is to provide an archetypal framework for CEO activism. Design/methodology/approach The authors used a multiple case study approach on 145 activism cases stated by CEOs and found seven distinct statement archetypes. Findings The study identifies four main structural design elements accounting for the heterogeneity of activism, i.e. the addressed meta-category of the statement, the targeted outcome, the used tonality and the orientation of the CEOs’ positions. Further, the authors found seven distinguishable archetypes of CEO activism statements: “Climate Alerts”, “Economy Visions”, “Political Comments”, “Self-reflections and Social Concerns”, “Tech Designs”, “Unclouded Evaluations” and “Descriptive Explanations”. Research limitations/implications This typology classifies the heterogeneity of CEO activism. It will enable the analysis of interrelationships, mechanisms and motivations on a differentiated level and raise the comprehensibility of research-results. Practical implications The framework supports executives in understanding the heterogeneity of CEO activism and to analyse personality-fits. Originality/value To the authors’ knowledge, this marks the first conceptualisation of activism developed cross-thematically. The work supports further theory-building on CEO activism.

This study explores the impact of metaverse technology on business models (BMs). Despite increasing academic and practical interest, the adoption and seamless integration of this technology poses substantial challenges for businesses. This study adopts a grounded-theory approach to explore how firms can incorporate this technological innovation within their existing BMs. Drawing upon insights from 20 interviews, the data were structured using the Gioia methodology, uncovering 5 dimensions that elucidate how companies can leverage metaverse technology to augment value creation, capture, and delivery, both internally and externally, within their BMs. These dimensions serve as a roadmap for firms seeking to embrace the metaverse, offering insights into potential adaptations to their existing BMs. This study contributes to the theoretical discourse surrounding the metaverse by delineating specific components within BMs that can be tailored to accommodate metaverse integration. Furthermore, our findings offer invaluable guidance and recommendations to firms and ventures, highlighting the diverse areas within the value creation process where metaverse integration can be strategically applied. This research lays the foundation for a more comprehensive understanding of metaverse technology's role in shaping the business landscape.

Since their emergence almost two decades ago, accelerators have evolved towards a global phenomenon that has the potential to shape global economies and societies. The rapid evolvement of the accelerator phenomenon increasingly caught scholars’ interest to examine what makes this specific form of startup support unique and popular in practice. Despite the growing amount of valuable contributions in accelerator research, several key aspects of the accelerator phenomenon remain unsolved or misunderstood, which leaves scholars as well as practitioners with a discordant understanding of how and why accelerators evolved and how they function to date. Hence, ambiguities are still large with regard to thoroughly understanding the accelerator mechanism and its recent developments. However, this understanding is crucial to develop theory in accelerator research and provide assistance for practitioners on how to increase value creation of accelerator programs. By means of five research studies this cumulative dissertation contributes to the lack of common conceptual foundations, an adequate consideration of theoretical underpinnings, a contemporary presentation of defining accelerator characteristics and their evolvement, and reliable insights on accelerator efficacy. In addition, this dissertation contributes numerous lessons learned and guidance to various stakeholders affected by accelerators.