This study investigates the impact of artificial intelligence on marketing. Based on an extensive dataset of interviews with marketing executives, the study assesses current practices and argues that the future of marketing is inextricably linked to the effective integration of data and creativity. Thus, this research sheds light on this under-explored nexus.

This study aims to investigate different types of platform providers (PPs) to gain a deeper understanding of the characteristics and underlying logic of this group within collaborative consumption (CC). As CC occurs with three groups of actors (PP, peer service provider and customer) and is predominantly viewed from the customer perspective, this study offers insights from the under-researched PP perspective.

In recent years, research on corporate sustainability integration strategies has witnessed a significant growth in interest. However, contributions remain disjointed and fragmented, preventing the emergence of a cohesive understanding of the current research state. This study uses a systematic review of 126 articles from Web of Science (WoS) and Ebsco to extract a seven-dimensional integrated view of corporate sustainability integration strategies. Our review's contributions are threefold: (1) we enrich the corporate sustainability strategies literature by identifying the focuses and themes of recent publications; (2) we address the research's fragmentation issue by presenting the sustainability implementation strategies in an integrated view with the essential interdependencies shown at different hierarchical levels and across organizational dimensions simultaneously, (3) we present the theoretical and managerial implications and discuss in detail the crucial interdependencies of sustainability integration strategies. The study finishes with a conclusion highlighting potential avenues for future research.

There is a plethora of research on organisational design elements of corporate venture capital (CVC) programs. However, the fragmented nature of this vein of corporate venturing research has led to an inconsistent picture regarding the organisational design of CVC programs. The goal of this study is to provide a holistic picture for both scholars and practitioners by integrating empirical research on the design of CVC programs. Therefore, the study employs a systematic literature review approach including a sample of 41 studies published from 1987 to 2023. For a systematic assessment of design elements of CVC programs, an inductive concept development approach is used to illustrate four main design dimensions–personnel, corporate relationship management, investment operating model and portfolio relationship management–which reflect 69 descriptive design elements. While previous studies have mainly looked at individual design dimensions of CVC programs from a strategic perspective, this paper presents comprehensive view on organisational structures of CVC programs by identifying building blocks of CVC design according to chosen objectives and available typologies. By specifying and allocating design dimensions to structural types and objectives of CVC programs, this study may also serve as a foundation for further research on the concepts which prevent high rates of early abandonment of CVCs.

The publication-based dissertation investigates how to leverage corporate venturing units for the continuous stra- tegic renewal of established companies. It includes four self-contained research papers, from which three are de- veloped for publication in peer-reviewed academic journals, and one for publication as an academic teaching case study. The first paper uses the methodology of a systematic literature review to integrate different research streams of organizational ambidexterity, dynamic capabilities, and corporate venturing. As a result, it provides an inte- grated framework and identifies interlinked-ambidextrous corporate venturing units as a promising research av- enue for strategic corporate venturing. The second paper applies a multiple-case study approach to differentiate contemporary corporate venturing units from a strategic renewal perspective. As a result, it can provide a novel typology and suggest a first organizational framework for strategic corporate venturing. The third paper investi- gates the identified interlinked-ambidextrous corporate venturing units deeper through additional qualitative data collection and analysis. This results in a proposed organizational model of strategic corporate venturing with spe- cific organizational antecedents alongside process activities, dynamic capabilities and organizational interlinks as possible enablers, and ambidextrous orientation as a possible mediator to develop organizationally consequential new business. The fourth paper helps to apply these findings by describing the strategic renewal challenge of the digital scale-up Freeletics and leading through the organizational set-up of a suitable strategic corporate venturing project in the teaching note. To integrate all papers within one dissertation, they are framed with an introductory and concluding section. The introduction describes the overall need and motivation for the research and intro- duces the key theoretical concepts as well as the four research papers and their publication status. The concluding section provides theoretical and practical implications, as well as limitations and future research opportunities across all included papers. Altogether, the dissertation enhances existing corporate venturing theory to better lev- erage the concept for strategic renewal and provides new insights into the establishing and application of dynamic capabilities and organizational ambidexterity in dedicated corporate venturing units.

As an emerging form of strategic corporate venturing, equity-free corporate-startup-partnership (“Venture Clienting”) aims to enable open innovation for the strategic renewal of established companies. However, empirical research on how to leverage Venture Clienting for strategic renewal is thin. Consequently, the goal of this study is to provide empirical research on organizational characteristics to maximize strategic value contribution from Venture Clienting. To achieve this goal, the study applies a qualitative case-study analysis of semi-structured interviews from eleven managers of Venture Clienting units and comparable subject matter experts. That way, four aggregate dimensions for strategic Venture Clienting are identified for the resulting framework of guiding principles: autonomous entity, ecosystem prominence, problem orientation, and startup autonomy. This provides empirical grounding for strategic Venture Clienting in corporate venturing theory, and helps practitioners in established corporates to better leverage their equity-free corporate-startups partnerships for strategic renewal.

Research in artificial intelligence and business model innovation is flourishing. Nevertheless, the current discussion lacks an overarching understanding of, and thus has not sufficiently addressed, the interface between artificial intelligence-enabled business model innovation and the critical role of top management. Although a paradigm shift affecting top management is already occurring, extant management literature is limited, especially in terms of primary research. Accordingly, this study explores how top management can encourage and facilitate artificial intelligence-enabled business model innovation. We utilized an inductive approach and conducted semistructured interviews with 47 practitioners to develop a grounded theory. The developed framework consists of five top management competencies and eight top management roles. Overall, our study contributes to research in business model innovation theory, revealing that top management requires a specific skill set to carry out their roles and fulfill expectations.

Digital Transformation (DT) has become a challenge and opportunity for firms competing in dynamic and volatile markets. Especially small and medium sized enterprises (SMEs) face difficulties within the digitalization process based on their limited resources and capabilities. It is essential to understand which factors influence this process to enable the success of DT in SMEs. However, there is fragmented research on DT in SMEs. To close this gap this paper aims to identify and categorize the influencing factors of DT in SMEs by building on the Attention Based View (ABV). Therefore, a systematic literature review was conducted with a total of 75 papers published from January 2012 to January 2022. 354 factors were identified. With the help of Gioia-Method a taxonomy was created. The main finding of the research is a taxonomy, which consist of three main categories and 17 sub-categories, which organize the factors identified from the sample. The taxonomy answers the calls in research for a comprehensive and tangible picture on the influencing factors of DT in SME independent from disciplines or industries. For practitioners the taxonomy allows to understand and approach what specific factors influence their digital transformation journey and where to put attention.

Purpose Resource cognition – identifying valuable resources and capabilities and assessing their potential for redeployment – is a pivotal management capability for strategic renewal. This study explores how managerial cognition in this activity may be biased, leading to erroneous results. Design/methodology/approach This study employs an action research approach: A full resource cognition project was conducted together with the top management of a case firm, including the CEO and members of the supervisory board. Findings Resource cognition may be distorted by four cognitive biases: The insulation bias – tending to keep one’s perspective insularly to the current business; the novelty bias – tending to exclusively focus on innovation and recent achievements; the status quo bias – tending to view opportunities from the current situation and structural set-up; and the scaffolding bias – tending to adopt concepts and examples indiscriminately to the firm. Originality/value Active participation in a resource cognition project provided first-hand and insightful practice-based evidence on resource cognition.

Digitalisation reshapes both the workplace and the forms of communication used within a team. Due to the COVID-19 crisis, rethinking leadership has required transitioning from a physical to an entirely virtual work environment to respond to the COVID-19 crisis, accelerating and increasing the relevance of exclusively virtual communication. In a face-to-face professional work environment, transformational leaders can motivate their followers by example. In addition to publications addressing these face-to-face environments, there is an emerging and growing research interest in virtual teams guided by transformational leaders. Therefore, this study conducts a literature review integrating virtual teams and transformational leadership, identifying team, leadership, and motivation factors in the existing literature. As its main contribution, the paper challenges an established leadership model under exceptional economic circumstances and identifies research gaps within team, leadership, and motivation factors. Knowing that the virtual working environment will influence the future of work, this study paves the way for further research on transformational leaders and their influence on virtual teams.