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SevenAccelerator, a specialized unit of ProSiebenSat.1 Media SE established in 2013, is one of Germany’s longest-running corporate accelerators. This case enables students to understand the detailed workings of a structured startup support program through the activities outlined in the SevenAccelerator business model. Now, to ensure a successful value proposition and remain a key player in the increasingly competitive entrepreneurial ecosystem, the accelerator’s two key managers must not only be certain they have a holistic and thorough understanding of current operations but also analyze existing activities and consider new activities and their interlinkages and effects on the business model, challenges students will help them meet.
This case portraits the events leading up to the notice of violation issued against the Volkswagen AG by the US Environmental Protection Agency on September 18, 2015. Following the discussion of two fictional students working on a class assignment at HHL Leipzig Graduate School of Management, it portraits a systemic understanding of legal, ecological, technological, and organizational contexts of leadership within Volkswagen at the heart of the largest automotive scandal in recent history.
This is a teaching case study regarding the decision to enter entrepreneurship as a career choice. The case is set in the years 2018-2021, during which the case protagonist Alexandra Schneller faced the decision of becoming an entrepreneur or not. Coming from a working-class background, her career vision did not originally entail entrepreneurship. After business school, Schneller had entered various corporate roles, including finance management and a dual study model in a large German corporate. At the same time, she was an eager participant in well-being workshops and yoga classes and was becoming increasingly interested in pursuing a career in such an area full-time. She increasingly noticed that founding her own business would be something she would feel passionate about and began to investigate if her personality would suit an entrepreneurial career. The case ends with the decision that is to be discussed in classes, if Schneller should start her own business offering an online platform for workshops or if she should continue her corporate career or explore other options.
MHP - A Porsche company
(2022)
This case study describes how MHP - A Porsche Company, a leading management and IT consultancy, has set out to foster BMI systematically. It underlines which internal antecedents enable BMI and exemplifies key considerations in the BMI context. Finally, the readers are challenged to take a stance on what MHP should do next to further systemize BMI. The case can be used in postgraduate strategic entrepreneurship and innovation management courses. It is particularly appropriate once students understand why BMI is important and the class discusses how BMI can be enabled and systematized in the innovation activities of an incumbent.
Case study sekretaria
(2008)
The case study shows a young media business in flux, a business which despite changing and sometimes unfavourable basic conditions, manages to consolidate its assets and open up new lines of business, because it has the necessary strategic flexibility to achieve this. The ''business case'' is described over a period of observation of approximately 5 years. The case study could therefore be used for the purposes of research and teaching in the subject areas concerning: (1) the setting up of a business (entrepreneurship); (2) strategic management; (3) marketing from the particular perspective of product and market development; (4) branding; (5) media and internet management; as well as (6) mergers and acquisitions.
SunCoal Industries
(2011)
This case study provides information about energy supply in Germany and the various forms of renewable energies with focus on the utilization and processing of biomass into solid fuels. Since governments have decided to fight global warming the industry sector of renewable energies has grown steadily in many countries, especially in Germany. In this country the growth was promoted by political acts and regulations on the one hand, on the other hand by the awareness of investors that renewable energy companies are advantageous investments. While wind, solar and water power are well known to many people refining of biomass sounds rather unknown. Technologies to refine biomass into fuels are various. Carbonization of biomass shows that solid fuels still will be part of the energy supply chain in future. Major tasks of the case study are to find out whether (1) the sector of renewable energies is promising or just hyped; (2) the market for synthetic coal is attractive; (3) SunCoal Industries is adding value; and (4) SunCoal Industries can master the environmental obstacles. Students are asked to apply general strategic management frameworks to evaluate a start-up company in a fast growing industry.
This case illustrates how the banking industry has recently changed through the development of the Internet. Changes in industry structure, competitive strategies and value chains are illustrated. The learning objectives are: (1) to gain knowledge of how the banking industry has changed over the past years and to recognise threats and opportunities for existing and new players; (2) to understand the driving factors of these changes; and (3) to recognise the opportunities that the Internet offers for the different players in the banking industry.
Quo vadis music industry
(2001)
This case illustrates how the music industry has recently changed through the development of the Internet. Changes in industry structure, competitive strategies and value chains are illustrated. The learning objectives are: (1) to gain knowledge of how the music industry has changed over the past years and to recognize threats and opportunities for existing and new players; (2) to understand the driving factors of these changes; and (3) to recognize the opportunities that the Internet offers for the different players in the music industry.
This case illustrates how the market for management education has recently changed through the development of the Internet. Changes in industry structure, competitive strategies and value chains are illustrated. The learning objectives are: (1) to gain knowledge of how the market for management education has changed over the past years and to recognise threats and opportunities for existing and new players; (2) to understand the driving factors of these changes; and (3) to recognise the opportunities that the Internet offers for the different players in the market for management education.
This case illustrates how the book industry has recently changed through the development of the Internet. Changes in industry structure, competitive strategies and value chains are illustrated. The learning objectives are: (1) to gain knowledge of how the book industry has changed over the past years and to recognise threats and opportunities for existing and new players; (2) to understand the driving factors of these changes; and (3) to recognise the opportunities that the Internet offers for the different players in the book industry.