Responsible consumption and production
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Ausgehend von den gesellschaftlichen Herausforderungen unserer Zeit widmet sich diese Stellungnahme wesentlichen Aspekten der Frage, wie die Arbeit von morgen neu gestaltet werden kann. Die Autor:innen haben sich im Auftrag des Ständigen Ausschusses der Nationalen Akademie der Wissenschaften und unter Federführung der Berlin-Brandenburgischen Akademie der Wissenschaften intensiv mit dem gegenwärtigen Strukturwandel der Arbeitswelt beschäftigt. Sie schlagen vor, den Begriff der Arbeit weit zu fassen und Erwerbsarbeit in ihrem Wechselspiel mit anderen Formen des Tätigseins zu betrachten. Auch nicht-marktbezogene Tätigkeiten wie Bürgerarbeit, Sorgearbeit und politische Arbeit und deren Zusammenspiel werden in den Blick genommen. Mit der Akzentverschiebung von einer „Arbeitsgesellschaft“ hin zu einer „Tätigkeitsgesellschaft“ wird auf die Chancen hingewiesen, die sich den Menschen, der Wirtschaft und der Gesellschaft eröffnen, wenn diese Tätigkeiten gleichermaßen anerkannt werden.
Incorporating environmental sustainability in products and services is becoming increasingly important for the telecommunications industry. Mobile communications providers, in particular, face the challenge of integrating sustainability into their product design and communication, as their offerings cover both services (e.g., mobile phone plans) and hardware (e.g., smartphones). Whether consumers are willing to pay a premium price for environmentally sustainable telecommunications products and services remains unclear. In the absence of previous empirical research, the present study investigates consumer preferences and the willingness to pay (WTP) for environmentally sustainable mobile telecommunication bundles, with particular emphasis on differences based on consumers’ green consumption values. A three-step pre-study process involving experts and consumers was conducted prior to the application of an adaptive choice-based conjoint analysis (ACBC) among 495 German consumers (using the summed price approach). Compared to price, data volume, and a brand-new smartphone, our findings indicate lower significance of attributes such as smartphone warranty, Eco Rating, and cloud storage. Green consumers place greater value on the smartphone, Eco Rating, and green cloud storage than non-green consumers. The latter exhibit greater price sensitivity and focus less on environmental criteria in their purchase decisions. The WTP for an environmentally-friendly mobile phone plan among green consumers is €11 higher than for non-green consumers. This study contributes to the literature by adding the sustainability dimension to preference research for telecommunications services and by unveiling the relative importance of sustainability in the purchase decision for mobile phone plans.
Aufgaben und Erledigungen in einer To-Do-Liste zu verschriftlichen, ist sicher eine weitverbreitete Praxis. Doch haben Sie schon einmal Dinge festgehalten, die Sie bewusst nicht machen wollen? Was zunächst nach Passivität klingen kann, ist vielmehr eine sehr aktive Entscheidung gegen wie auch immer geartetes eigenes Verhalten. Wer an soziale Nachhaltigkeit denkt, hat vermutlich eine lange Liste mit Dingen im Kopf, die getan werden müssen – und das ist gut so. Doch was hat eine Not-to-doListe mit dem Verständnis davon zu tun, was soziale Nachhaltigkeit im Grunde eigentlich ist?
The has been an upsurge in the significance of sustainability in the business landscape, leading corporations to adopt strategies that extend beyond implementing social responsibility initiatives. While start-ups and social entrepreneurs have excelled in integrating sustainability into their business models, balancing financial goals with the growing demand for sustainability has been far more challenging for large corporations. This study considers the potential of corporate entrepreneurship to foster sustainability within established companies. Sustainable corporate entrepreneurship (SCE) allows companies to leverage innovation for sustainability as a value-creating opportunity rather than a restrictive constraint. This study addresses a critical gap in the literature—the lack of a comprehensive framework for SCE––through a meticulous, systematic literature review of 95 recent publications. Our proposed SCE framework has three dimensions: focus, approach, and evaluation. We provide insights to deepen understanding and guide future research in this evolving field. Specifically, we introduce a model that illustrates how SCE can be cultivated as a dynamic capability for generating value through sustainability-focused innovation. This model captures individual and organisational factors and encompasses factors that enable and limit SCE.
Die aktuelle Literatur präsentiert umfangreiche Evidenz für die Verbindung zwischen Innovation und Nachhaltigkeit in Organisationen. Studien zeigen, dass das strategische Engagement von Unternehmen für Umweltfragen Prozessinnovationen fördert. Gleichzeitig zeigen andere Studien, dass Unternehmen mit innovativen Ideen die Herausforderung der nachhaltigen Transformation mit begrenzten Ressourcen und Know-how bewältigen können. Allerdings ist wenig darüber bekannt, wie Familienunternehmen Innovation managen können, um nachhaltiger zu werden. Zudem hat bisher keine Studie die Rolle des sozialen Kapitals bei der nachhaltigen Transformation von Familienunternehmen untersucht, obwohl es eine wesentliche Rolle in der allgemeinen Innovationsentwicklung und speziell in den idiosynkratischen Strukturen und einzigartigen Kulturen von Familienunternehmen spielt. Die vorliegende Studie zielt darauf ab, diese Lücken durch insgesamt 33 Interviews mit Experten und Managern von Familienunternehmen zu schließen. Unsere Studie trägt zu folgenden Punkten bei: (1) Wir adressieren die Lücke im aktuellen Verständnis der Forschung darüber, wie Familienunternehmen Innovationsansätze managen können, um Umwelt- und Sozialfragen effektiv anzugehen; (2) Wir weisen auf das erforderliche soziale Kapital der Innovation in den verschiedenen Stadien der Integration von Nachhaltigkeit in Unternehmen hin; (3) Wir zeigen praktische Implikationen für Familienunternehmen auf.
Die unter den Anwenderkreis des Lieferkettensorgfaltspflichtengesetzes fallenden Unternehmen mussten erstmals für das Jahr 2023 über die Angemessenheit ihrer Sorgfaltspflichten berichten. Dabei stehen insbesondere die Menschenrechtslage und die Umweltbedingungen im Mittelpunkt. Im Mai 2024 wurde das europäische Lieferkettengesetz, die Corporate Sustainability Due Diligence Directive, verabschiedet. Die Direktive ist weitreichender als das nationale Lieferkettengesetz und umfasst die gesamte Wertschöpfungskette. Werden die Berichtsanforderungen bereits durch das Lieferkettensorgfaltspflichtengesetz erfüllt oder werden durch die Direktive weitergehende Anforderungen determiniert, die Unternehmen zu erfüllen haben? Der vorliegende Beitrag bietet einen Überblick über die gem. dem nationalen Lieferkettengesetz bisher veröffentlichten Berichte der DAX-, MDAX- und SDAX-Unternehmen. Dabei greift der Überblick auch die Frage auf, ob die Unternehmen bereits angemessen und wirksam auf die Anforderungen der Direktive vorbereitet sind, wo sich deren Stärken und Schwächen befinden und wo noch Handlungsbedarf bestehen könnte.
This research explores the characteristics of green influencer messages on follower engagement by examining the interplay between message framing (gain vs. loss), construal level (high vs. low), and post timing (weekdays vs. weekends). Green influencers (also: greenfluencers or sustainable influencers) are considered a key agent for a change to more sustainable consumption. A pilot field study of 1000 green influencers, however, indicates that the current communication practices of green influencers (which strongly focus on gain frames, low construal, and posts during the week) are not ideal for maximizing engagement and sustainable behavioral intentions. Two experiments replicate this finding and establish the process through which green influencer posts affect engagement: gain frames increase fluency, which increases engagement; low construal levels decrease psychological distance, which increases engagement. Timing moderates these processes in that weekend posts increase the engagement with gain frames and week posts increase the engagement with low-construal frames. These findings highlight that there is no silver bullet in green influencer messages, but that green influencers need to adapt the framing and construal of their messages to the posts' timing to increase their contribution to more sustainable lifestyles and the greater good.
The growing importance of sustainability in organizational success, particularly in the pharmaceutical industry, underscores the need for leveraging technologies such as blockchain methods to enhance sustainability indicators across environmental, social, and economic pillars. This study aims to identify and understand the challenges hindering the adoption of blockchain technology in the pharmaceutical sector for improving sustainability performance, addressing two research topics: the specific challenges faced by blockchain adoption in this context and the interdependencies among these challenges. Employing a two-step approach, the study compiles challenges through a literature review, refines them via expert opinions, and establishes their interrelationships using methodologies like fuzzy interpretive structural modeling (FISM) and cross-impact matrix multiplication applied to classification (MICMAC). The research contributes to unraveling the complex relationships and dependencies within the system, providing a structured framework for improved decision making and strategic planning. It fills a literature gap as the first attempt to outline driving and dependent factors related to the challenges of adopting blockchain technology for sustainability enhancement in the pharmaceutical sector, offering insights that can significantly impact brand image, company perception, and consumer value.
Preaching to the choir
(2024)
Green influencers are crucial in promoting sustainable lifestyles, but their impact may vary depending on their audience. Their behavioral effect might be limited if they were mainly “preaching to the choir” of like-minded green followers who likely already consume sustainably. The purpose of this research is to (1) investigate the communication practices of green influencers and their followers as an indicator of their green attitudes (and a potential influencer-follower attitude fit) and (2) understand the effect of consumer green attitudes on their response to green influencer messages. Field data reveal the high influencer-follower fit in green attitudes in that they mostly talk about green topics. Two experiments with real and fictional influencers show the negative implications of this attitude fit: the effect of green influencer posts on consumers’ usage intention is weaker when these consumers have similar green attitudes as the influencers (fit), whereas the effect is stronger when these posts reach a non-green audience (non-fit). This implies that green influencers should focus on reaching a non-green audience when promoting green consumption; alternatively, green behavioral intentions might increase through sustainable messages from non-green (e.g., beauty) influencers.
Adbusting
(2024)
A subversive phenomenon is challenging advertisers and brand managers: adbusting, a form of activism that alters existing brand communication (e.g., a billboard ad) to promote social/political issues (e.g., pro-environmental behavior) or denounces the targeted brand (e.g., its labor standards). We conceptualize the effect of adbusting on consumers and provide empirical evidence that adbusting has ambiguous effects on consumers' brand perception. On the one hand, the incongruency of the message with consumers' existing brand schemata raises ad awareness. On the other hand, the effect of an adbust on subsequent cognitive and behavioral outcomes depends on the content of the adbust: if the brand itself is targeted (vs. a social or political issue), brand perception, word-of-mouth, and purchase intention are negatively affected. This negative effect is mitigated if the adbust targets a social/political issue. In a mixed-method design, we use a panel of real-world adbusts (Pilot Study) and four experimental studies (Studies 1–4) to shed light on these effects.