The 20 most recently published documents
Purpose – The rise of financial social media influencers, or “finfluencers”, sharing tips on personal financial decision making (especially investing) on platforms like Instagram, as well as their increasing reach, has raised concerns about their quality in light of increasing cases of fraud and legal breaches. To address this challenge, our study aims to establish a finfluencer quality score (FinQ-Score) as an alternative or complementary solution to economically costly (over-)regulation.
Design/methodology/approach – Using a mixed-method approach, we first enhance the conceptual framework established from existing literature through in-depth qualitative analysis of 12 semi-structured expert interviews by using MAXQDA. Second, the enhanced quality framework is validated through a multiple-case study by applying it to a sample of five relevant German-speaking finfluencers on Instagram.
Findings – We establish a multi-dimensional finfluencer quality framework by identifying 40 quality indicators, of which we were able to operationalize and integrate 28 into our scorecard. We discuss how the FinQ-Score and subsequent ranking could not only benefit finfluencers themselves and their stakeholders, such as businesses seeking partnerships, but also contribute to informed decision making by their audience, which could support regulators and policymakers in consumer protection.
Research limitations/implications – Our exploratory mixed-method research is imited mainly by (1) the dynamic regulatory and technological environment and (2) its small qualitative sample and potential data bias through diverse data triangulations. Therefore, we acknowledge the need for further research using other methodologies or larger samples to enhance, validate, or even generalize our findings. Finally, we motivate further quality-focused studies in other thematic trending social media niches.
Originality/value – Our study is the first to identify and operationalize finfluencer quality indicators beyond calling for further regulation. Ultimately, our enhanced and validated quality framework fosters trustworthiness and drives professionalization in an evolving social media realm by potentially sorting out finfluencing charlatans.
Introduction: Gamification can support the practical application of Inclusive Teaching. However, gamification literature reviews to implement Inclusive Teaching are scarce or not existent. Therefore, we conducted a scoping review of gamification literature reviews to identify what themes are covered and specifically if Inclusive Teaching has been explored.
Method: The scoping literature review comprises network and content analyses of gamification literature reviews retrieved from the Web of Science. We analyzed a multimode network of papers and keywords and used their eigenvector centrality to identify themes. The content analysis comprised of a human and automatic tagging process to identify each paper’s discipline/context.
Results: We mapped the themes explored in 125 gamification literature reviews to answer our first research question, what are the areas of knowledge covered by gamification literature reviews? The central topic is gamification and education to increase motivation, followed by gamification itself and understanding the implementation of gamification in various contexts. We identified 12 contexts and the top five frequent were Education, Business, Gamification, and Political Science. From the year-by-year analysis, we separated the themes into four periods: beginning (2014–2015), understanding (2016–2017), focus 2018 and focus and emergence (2019–2022). Regarding our second research question, how is the topic of Inclusive Teaching explored in gamification literature reviews? We did not find literature reviews about gamification to support Inclusive Teaching in the existing dataset.
Discussion: We report on the benefits of organizing central keywords by quartiles and using multimode networks to support scoping reviews; and disadvantages and advantages of using literature reviews as data sources for scoping reviews. We invite researchers to create more gamification literature reviews, to investigate gamification ethics in the light of recent technological developments such as generative models, and to reconnect gamification to the game design elements part of its definition, which goes beyond game elements.
Die meisten börsennotierten Unternehmen nutzen digitale Elemente in ihrer Finanzmarkt- kommunikation. Die Präsenz auf Social Media gehört dabei bereits heute für Unternehmen zum Alltag. Mittlerweile geht es nicht mehr um das ob, sondern um das wie. Im Zuge dessen genügt eine Darstellung in reiner Textform den Anforderungen nicht mehr. Ein Bild bzw. eine Grafik ist notwendig, um die Aufmerksamkeit der Nutzer zu gewinnen. Insb. Videos dienen als Element, welches den Nutzer in der digitalen Welt abholen und informieren kann. Um den Status quo der aktuellen ‚Videokommunikation‘ deutscher börsennotierter Unternehmen darzulegen, hat die HHL Leipzig Graduate School of Management eine eingehende Untersuchung der Vorstands- videos zur Finanzberichterstattung für das Geschäftsjahr 2022 in der Berichtssaison 2023 der DAX40-Unternehmen durchgeführt.
Always on par?
(2024)
This article explores how entrepreneurial small- and medium-sized enterprises (SMEs) manage coopetition strategies to innovate with large firms. While coopetition offers opportunities for innovation and growth, asymmetries between SMEs and large firms can provoke unilateral actions, opportunistic tactics, and knowledge theft which can undermine SME innovation power and jeopardise coopetition success. Based on a qualitative multiple-case study of 25 coopetitive innovation projects, each involving an SME and a large firm, we find that SMEs manage these risks by pursuing a synergistic mix of three distinct coopetition strategies: (1) Co-distribution, (2) Technology licensing, and (3) R&D co-development. In each strategy, SMEs navigate different coopetition intensities by dynamically combining the principles of separation, integration, co-management and co-ownership to achieve specific innovation outcomes. Our findings suggest that SMEs shift between cooperation- and competition-dominant strategies and employ a mix of management principles to offset asymmetrical risks and maximise their innovation benefits from coopetition with large firms.
In response to escalating environmental concerns and the imperative for sustainable development, corporations have turned to eco-innovation (EI) to enhance competitiveness and reduce ecological footprints. This study scrutinizes 17 European Commission EI-awarded companies from 1990 to 2021, uncovering pivotal dimensions and archetypes that drive successful EI implementation. Internal drivers, including management commitment and agile work structures, are paramount for “Believers” who champion sustainability as a core value. “Sellers” strategically respond to market demands, while “Beneficiaries” follow regulatory mandates. The academic implications are profound, providing a robust foundation for future research. This typology contributes to the discourse surrounding EI development and diffusion while offering corporate managers tangible guidance for tailored EI strategies. It illuminates how distinct motives lead to nuanced combinations of internal and external drivers. This empirical study fills a critical research gap, providing best-practice insights for companies seeking to integrate EI effectively.
Finfluencer im Fokus
(2024)
Diese Studie gibt im ersten Schritt einen umfassenden Überblick über die aktuelle Finfluencer-Szene im DACH-Raum und analysiert im zweiten Schritt ihre thematischen Nischen und Schwerpunkte auf Instagram. Es werden dabei relevante Finfluencer-Kategorien identifiziert, welche Implikationen für die Finanzkommunikation von börsennotierten Unternehmen haben können. Darauf aufbauend werden sowohl Chancen als auch Risiken diskutiert sowie konkrete Handlungsempfehlungen gegeben, wie Unternehmen den Finfluencer-Trend für die Erweiterung ihrer Finanzkommunikation nutzen können. Erörtert wird konkret, dass eine bewusste Zusammenarbeit mit Finfluencern eine Chance zur Modernisierung der Finanzkommunikation ist, um nicht zuletzt auch die „Generation Aktie“ adressatengerecht erreichen zu können, wobei ein Risikomanagement empfohlen wird, um Reputationsschäden zu vermeiden.
“Multiple arbitrage” is an effect on private equity (PE) deal performance connected to buy-and-build (B&B) strategies. Under this strategy, a PE fund acquires a platform company and then sequentially buys other companies (so-called “add ons”) to combine them with the platform company. If the add-on transactions command lower multiples, the average entry multiple of all acquired companies is decreasing with the additional transactions. The reduction of the overall entry multiple contributes positively to the multiple conversion as part of the deal performance. This effect is called multiple arbitrage.
“Multiple arbitrage” is an effect on private equity (PE) deal performance connected to buy-and-build (B&B) strategies. Under this strategy, a PE fund acquires a platform company and then sequentially buys other companies (so-called “add ons”) to combine them with the platform company. If the add-on transactions command lower multiples, the average entry multiple of all acquired companies is decreasing with the additional transactions. The reduction of the overall entry multiple contributes positively to the multiple conversion as part of the deal performance. This effect is called multiple arbitrage.
Global plastics governance
(2023)
Despite being an alarming and widespread environmental issue, plastic pollution is still lacking an adequate response from the international community. The interconnection between (upstream) human activities and (downstream) environmental consequences has recently been recognized as a crucial element to consider for the prevention and minimization of plastic pollution. Production, consumption, and waste management have only recently begun to come into focus. Moreover, plastic pollution has long been framed as a marine issue. Over the last years, the role played by other ecosystems, such as freshwater ones, was widely underestimated. In this paper, we propose to analyze and discuss the relevant international legal framework from the perspective of the plastic life cycle. For each one of its stages – production and manufacturing, consumption, waste management and plastic pollution, we highlight opportunities and challenges offered by existing legal instruments. Then, in line with the efforts of the United Nations Environment Assembly (UNEA), we identify key aspects that could be covered by the upcoming ‘plastic treaty’. With a view to strengthening global plastics governance, we argue that the amendment of the legal instruments already in force will be as crucial as the adoption of a new international binding agreement.
Marketing
(2024)
Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet sich eingehend allen neuen Entwicklungen der marktorientierten Unternehmensführung.
In der 14. Auflage wurden alle Kapitel überarbeitet. Insbesondere hat die Bedeutung der Nachhaltigkeit die Autoren dazu veranlasst, die Definition des Marketingbegriffs zu erweitern und dabei der Nachhaltigkeit eine besonders wichtige Rolle einzuräumen. Als Konsequenz dieser neuen Definition des Marketing werden an verschiedenen Stellen des Buches die Auswirkungen der Nachhaltigkeit auf die marktorientierte Unternehmensführung erläutert (bspw. in Kap. 4 zur Marketingstrategie). Zudem wurden neue Entwicklungen im digitalen Marketing umfassend berücksichtigt.
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Mit diesem umfassenden Blick auf das Marketing wird die neue Auflage ihrem Ruf als "Bibel des Marketings" (w & v - werben und verkaufen) weiterhin gerecht.
Der Inhalt:
Konzeptionelle Grundlagen des Marketing
Käuferverhaltens- und Marketingforschung
Informationsgrundlagen des Marketing
Marketingziele
Marketingstrategien
Marketing-Mix
Marketingorganisation und -implementierung
Marketingcontrolling
Mit dem FoMa-Krisenradar wurde ein replizierbares Modellkonzept zur Analyse von Krisen-szenarien für professionelle Fußballklubs erarbeitet. So erweist sich das Krisenradar als analytisches Werkzeug zur Betrachtung strategischer Handlungsbedarfe im Management von
Fußballklubs, das ein ganzheitliches Bild der existenziellen Lage eines Klubs zeichnet. Auf 16 kontextualisierten Schwellenwerten basierend, bietet der Krisenradar eine aus dem IDW S6 hergeleitete Methodik, die sich in sechs Krisenphasen unterteilt: Stakeholderkrise, Strategiekrise, Produkt- und Verkaufskrise, (sportliche) Leistungskrise, Liquiditätskrise sowie Insolvenz.
Bibliometric analysis has recently become a popular and rigorous technique used for exploring and analyzing the literature in business and management. Prior studies principally focused on ‘how to do bibliometric analysis’, presenting an overview of the bibliometric methodology along with various techniques and step-by-step guidelines that can be relied on to rigorously conduct bibliometric analysis. However, the current body of evidence is limited in its ability to provide practical knowledge that can enhance the design and performance of bibliometric research. This claim is supported even by the fact that relevant studies refer to their work as ‘bibliometric analysis’ rather than ‘bibliometric research’. Accordingly, we endeavor to offer a more functional framework for researchers who wish to design/conduct bibliometric research on any field of research, especially business and management. To do this, we followed a twofold way. We first outlined the main stages and steps of typical bibliometric research. Then, we proposed a comprehensive framework for specifying how to design/conduct the research and under what headings the relevant stages (step-by-step) will be used and/or presented. Thus, the current paper is expected to be a useful source to gain insights into the available techniques and guide researchers in designing/conducting bibliometric research.
Past research showed how multinational enterprises (MNEs) create specific organizational structures to manage tensions in collaborations with competitors (i.e., coopetition). In this study, we explore how MNEs design their organizational structure to approach tensions specifically in the formation phase of coopetition. Formation is the first and arguably most difficult step in coopetition when tensions are particularly high. Based on an in-depth case study in the agrochemical industry, we find that MNEs create dedicated Coopetition Formation Teams (CFTs), moving within and between their firms to tackle a mix of four paradoxical tension types: performing tensions (conflicting goals), belonging tensions (incompatible values and beliefs), organizing tensions (dysfunctional processes), and learning tensions (conflicts between prior and new knowledge). Separated from the rest of their organization and equipped with unique capabilities to manage conflicts, CFTs combine the separation and integration principles to dynamically address these tensions. However, when paradoxical tensions persist and start to exacerbate, CFTs rely on conciliation by top management as a critical third principle to resolve conflicts. This study is the first to analyze the formation of coopetition between MNEs, proposing an integrated framework that connects the organizational design, the four paradoxical tension types, and the three principles to manage them.
Inspire responsibly
(2024)
Aspirational talk has gained increasing research attention as a compelling concept theoretically explaining the potential of talk-action discrepancies in corporate responsibility communication to instigate organizational change. Under certain conditions, aspirational talk can facilitate discourse, agreement, reframing, and corporate reflexivity. However, perceived talk-action discrepancies can negatively affect organizational members, leading to disengagement, and demotivation, causing emotional exhaustion, exposing employees to vulnerabilities, and even catalyzing unethical or illicit behaviors. Thus, this book focuses on how aspirational talk becomes irresponsible in an organizational context, and how it can be avoided. The author proposes that aspirational talk becomes irresponsible if it creates expectations that lead to illegitimate harm to employees or involved stakeholders. A framework is derived, constituting the finding that it takes two types of investments into performativity and responsibility conditions, to avoid the irresponsible use of aspirational talk – and thus, to inspire responsibly.
This publication-based dissertation investigates how firms of different sizes and structures manage simultaneous cooperation and competition (coopetition). It includes five self-contained research papers, four designed for publication in peer-reviewed academic journals, and one developed for publication as an academic teaching case study. The first paper is a systematic literature review that identifies recent accomplishments and future trends in coopetition research. It delivers a comprehensive, unique, and updated view on the field, unifying scattered research findings into a cohesive and overarching framework. The second paper is a single-case study, zooming in on the inner workings of a corporate incubator. It explores the role and management of internal coopetition to develop entrepreneurial competencies for business model innovation. The third paper shifts the research focus toward large multinational enterprises to explore the formation of new coopetition relationships. It illuminates a new organizational design and accompanying management principles to address paradoxical tensions in the first and potentially most difficult phase of coopetition. The fourth paper taps into the complexities of coopetition between small- and mid-sized firms and large corporates. It uncovers three coopetition strategies and a mix of management principles for smaller firms to navigate asymmetrical risks in coopetition with larger companies. The fifth paper expands the scope of the dissertation to include an entire industry, analyzing the drivers, strategies, and outcomes of coopetition in a highly concentrated and regulated sector. Taken together, the five research papers collectively contribute to a more nuanced understanding about the management of coopetition and provide valuable implications and recommendations for practitioners.
Gemeinsam Steuern?
(2022)
Möchten Sie über Ihre Steuern sprechen? „Warum nicht!“, möchte man spontan antworten. Man muss dem Staat ja nichts schenken. Dazu muss man die Vorschriften gut kennen und ein Verständnis dafür entwickeln, wie man sie anwenden kann. Doch kann das zu überraschenden Ergebnissen führen, wie ein Blick in die Vergangenheit zeigt.
Freeletics
(2023)
Going through a dynamic market change with increased user growth and competition, the digital fitness scale-up Freeletics GmbH (Freeletics) found itself at a crossroads in September 2020. Equipped with fresh funding of US$25 million, the chief executive officer and the business development lead discussed the path forward for the company. Its current successful offering, a digital fitness coaching app, promised continuous growth. However, changing market conditions during the COVID-19 pandemic, new user behaviours, and emerging technologies offered new opportunities—and new competition. Consequently, Freeletics had to diversify its business model with new offerings to strategically renew its competitive advantages while keeping the existing successful business growing. The chief executive officer and business development lead had to find an organizational approach that would allow them to start a new entrepreneurial journey without neglecting what they had already built.