Open Access

Octavio Kulesz

• The integration of AI systems has profoundly transformed multiple dimensions of internationalThe integration of AI systems has profoundly transformed multiple dimensions of international cultural relations (ICR). Notably, changes in recent years have accentuated imbalances among languages, affected the situation of cultural sectors, and impacted the integrity of information while also providing a platform for influential tech players with unique imaginaries. This is unfolding in an era characterised by an increasing geopolitical competition and a global search for new AI governance frameworks. Most of these issues will likely further intensify in the coming years, with the proliferation of AI agents with whom users will interact in various contexts. In such a scenario, it has become urgent to outline a strategy for the work in the field of ICR in the AI era. Considering the mutual influence between AI and ICR, institutions engaged in ICR should aim to ensure ethical and responsible technology use and emerge as pivotal contributors to the advancement and regulation of AI.…